Why Business Transformation Starts with an Attitude Change

David is a strategic management consultant who understands the importance of challenging the status quo. He has led organisations through mergers and acquisitions; has driven transformation programmes, supply chain redesign, new business integration initiatives for more than 15 years and has learnt the importance of asking the question, Why?  But when it comes to Transformation, there’s more to it than simply doing what everyone else is telling you to do. 

Here’s why David may be the solution you need for corporate turn-around.  

The Importance of Why

The word “Transformation” has become overly-used,” he tells me.  “Never simply change something for the sake of changing it. My experience has developed an insight that suggests that business needs a balanced approach to external and internal planning. You look at the macro and the micro and the contextual challenges they create. You need a constant review, a dynamic alignment. You constantly need to asses, analyse and attune the organisation to the moving parts. This is where modern-day consultants provide the agility you need to be able to quickly gain experience, agree a scope, make decisions and execute that scope using modern capabilities,” he says.   Throughout his career David has worked on programmes and projects where transformation has been critical to their success – but only through their own willingness to innovate. “Innovation is more than simply coming up with a new product or design. Innovation often starts with processes like business modelling, organisational design, process re-engineering, optimising your resources – Anything that improves or creates an opportunity to improve the Value Proposition to your customer,” he believes.  As an experienced Chief Operations Officer with a background of success in multinational, industry-leading companies across the automotive, consumer, industrial and technology business sectors, David has, for most of his career, been focussed on delivering significant improvements to business profitability, growth and return on investment.  And he has done that through challenging the status quo; For example, before investing in new technology systems, review what you have, and ask yourself ‘Why?’. Why do we do it this way?  Can we reconfigure this? Could we optimise what we have? Why the need to pay for something new? Why the need to do something in a certain way? Look for the options and consider them all. “As an organisational leader, there is a need to be constantly measuring activity against effort. You cannot improve what you don’t measure. And it’s not only financial, but within all operational activities. Through key performance indicators, your business should be looking at trends and the benefits of perpetual measurements.  You will soon find improvement just by measuring,” he says. 


The importance of a future rooted in Technical Integration

The future is about technological integration. The IT world will continue to be somewhat chaotic as it becomes even more fast-paced. The trends that we see today, will continue. We’ll see the enhancement of technology that further enables operational and cost effectiveness through voice and video communication that will continue to connect people. Although there will always be a need for face-to-face relationships, the globe is becoming increasingly compressed, and day-to-day communication enabled through technology will mean that working lives is less about personal meetings, but more about accessibility to colleagues and customers at any point of the day,” he says.

David adds that the front and back office functions will become an increasingly integrated machine. Functional management that historically didn’t require high levels of technology will be required to embrace new technology as this drives value and delivers what the organisation needs to become truly dynamic.  “It’s these integrated systems that support the essential output for marketing and sales that drives the customer experience. Teams will become more integrated through technology with traditionally non-technical areas becoming far more tech-based”. David also suggests that Information Security continues to be an ever present concern – and as General Data Protection Regulation (GDPR) arrives in May 2018, companies will need to be aware of their new obligation and their responsibilities regarding data protection. 

The importance of Attitude

Successful businesses have the right attitude towards Customer Relevance.” David tells me that the idea of Customer Relevance is quickly influencing customer loyalty. As an organisation, being completely relevant to the demands of your customer is the most critical part of any organisational strategy today. Customers require a high level of personalisation and customisation. That’s why businesses diversify their offering – and if you, as a business, do not have the necessary agility to flex and provide exactly what they need, they will go elsewhere. Because of this new customer demand, having the flexibility, appetite and desire to deliver in a timely fashion, means that throughout your organisation, you are focussed on creating a corporate culture which is prepared to communicate and deliver exactly what the customer demands are, at any point. 

Transformation programmes require effective communication. “Facilitating effective communication and content and getting your entire organisational audience aligned is crucial – whether your audience is at a strategic leadership level, tactical middle management level, or operational staff. Involving and engaging the wider team allows you to design and tailor an organisational culture that supports the needs of the Customer,” he says. Delight the customer and loyalty will follow.


Why David?

David’s track record speaks for itself; he has successfully led business through huge transformation projects.  More recently, while working with the Nuvias Group, David was instrumental in leading the organisation through some of the acquisition processes which saw the business grow from £80 million to £400 million in turnover, and from 150 people to almost 500 people. Growth was explosive and the importance of cultural assimilation meant that David and his teams could bring multiple businesses together successfully. 


For your opportunity to take advantage of the experience and skill that David brings to the Talmix Independent Community, get in touch with us today. 

About the Author

Katy Roberts

Katy is an independent marketing consultant and founded Fresh Brew Marketing out of her love for the cuppa. A seasoned marketer, Katy writes for several global publications and provides outsourced marketing services to businesses throughout the UK. She is a keen geocacher and rates running around in city centres dressed in Christmas lights as one of her most successful Social Media campaigns to date.

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