Finding fluid beverages talent to win media business

Media companies come to Talmix to supplement their teams with specialist knowledge and win clients. A large media conglomerate was looking for an ex-executive from a commercial beverages organisation to join their pitch team for a major new piece of business in the drinks industry. They came to Talmix to provide the strong expertise they needed for the pitch period.

The right mix of talent
They were matched with Margaret, an ex-CMO for a well-known brand within a multinational beverages company. She has over 25 years’ experience in the FMCG, specifically beverages, industry as well as a background in management consulting from one of the Big 4 consultancies. Having worked client side for many years Margaret had the ideal understanding of the challenges and goals the pitch would need to address to beat the competition.

Why was Talmix the smarter choice?

The access to specialist industry talent was exactly what the client needed to get their pitch ready. The mix of easy to use technology and fast delivery from the Talmix team meant that they were up and running with the beverages consultant within a couple of weeks.

About the Author

Dorothy is VP Marketing & Brand at Talmix. Passionate about the changing workforce and the future of work, she is driving market share for Talmix globally.

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