Objectives and Key Deliverables
The client is the leading, full-service provider of eligibility, qualification and customer care services to government, utility, telecommunications and healthcare organisations. For over a decade, we’ve focused on providing smart, cost-effective solutions, innovative technologies and consultative expertise to our customers to help them increase efficiency and maintain regulatory compliance. Their competition is not from other entrepreneurial software vendors but from some of the largest companies in the industry – IBM, Hewlett-Packard & Informatica.
HEALTHCARE: Market Analysisü Market Size (USA Based only)ü Market Segmentation (Pharmaceutical, medical devices etc)ü Barriers to entry within specific segmentsü Growth rate by segmentü Growth rate by companyü Annual Report for each company with revenues and net income (Top 10% of relevant companies)ü Regulation within each segment and pending changes (limited to National Scale & Obama Care)ü Key playersü Management Profiles - (Identification of key decision makers, eg CIO, Procurement officers etc)ü Partnershipsü Subsidiariesü Products for each companyü Likely Opportunities - (From Analysis, an overview of opportunities for client - where are the opportunities)HEALTHCARE: Competitive Analysisü Who are our competitors? (Who is providing solutions currently within the Healthcare space)ü What threats do they pose?ü What is the profile of our competitors?ü What are the objectives of our competitors?ü What strategies are our competitors pursuing and how successful are these strategies?ü What are the strengths and weaknesses of our competitors?ü How are our competitors likely to respond to any changes to the way we do business?ü Overall sales and profitsü Sales and profits by marketü Sales by main brandü Cost structureü Market shares (revenues and volumes)ü Organization structureü Distribution systemü Identity / profile of senior managementü Advertising strategy and spendingü Customer / consumer profile & attitudesü Customer retention levelsü Terms of partnership