Understanding Needs to Leisure Travellers in West Africa

Project status
Project start date
Not specified
Project posted
14 Oct 2014 11:18
Project duration (approx.)
7.0 Days
Budget (approx.)
$3000 / day
Industry
Leisure, Travel & Tourism
Area of expertise
Analyst / Research
Consultant location
On-site
Location
Ghana , Nigeria

Objectives and Key Deliverables

We intend to understand the needs of leisure travellers in West
Africa, to develop a targeting strategy for the travellers in the
market. As a methodology, we will be conducting focus group discussions
in the focus countries (Nigeria and Ghana), for which we have recruited
moderators and participants. We need a consultant to support
the entire process and guide the moderator, wherever required, to ensure
that the discussions are aligned with the objectives of the study. The
consultant will need to be on-the-ground and will need to travel across
four metro cities in the two countries.



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