Tourism X

Project status
Project start date
Not specified
Project posted
1 May 2014 16:34
Project duration (approx.)
31.0 Days
Budget (approx.)
$30000 / day
Industry
Leisure, Travel & Tourism
Area of expertise
Marketing & PR
Consultant location
Off-site

Objectives and Key Deliverables

A tourism authority is looking for help in selecting the optimal marketing mix. We have conducted initial research and are looking for an experienced marketeer to analyze the data and make recommendation on the GTM (Go to Market) strategy.The applicant is expected to help refine the target group (TG), build the brand positioning, identify the activation channels and prioritize them.The project shall be broken in parts, based on the consultants work, subsequent parts of the projects shall be given to him. The first piece shall be TG sharpening and brand positioning The client name is confidential and shall be revealed to the applicant only at a later stage of selection.  The candidate must have GTM experience in an FMCG/ consumer good company or destination marketing 

please see the above section

Requirement: Are you an MBA?
Desired response: Yes

Requirement: Do you have prior Go to market experience in a B2C company?
Desired response: Yes

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