Swedish and Norwegian Market Analysis & Entry Strategy

Project status
Project posted
28th May 2013
Project duration (approx.)
25.0 Days
Budget (approx.)
€0 / day
Industry
Internet & Online Media
Area of expertise
Strategy
Required market experience
Sweden (Essential) , Norway (Essential)
Consultant location
Off-site

Background & Objectives

We have recently been approached by our client, a leading E-Commerce platform. They have approached us as they currently looking to for  a consultant for a 3 week of-site Norwegian/ Swedish Market Analysis.Stage 1: Country e-commerce market size, evolution ,and forecast.Understanding of the key e-commerce drivers and its evolution overtime (%internet usage, %purchase online, %BB penetration, etc.) Stage 2: Push discount Market study, Profiling the best companies in this market based on Traffic, funding, revenues Launch date.Detailed study of the “1-day deals” segment, Stage 3 Market Entry Opportunity AssessmentUnderstand which are the main online marketing channels used by the top “push discount” players to acquire clients in the Country. Provide SWOT analysis on market entry. Stage 4: In-depth analysis for the product verticals Wine, Sports, Electronics, Kitchen, Groceries, Bio-productsInternet penetration and Market retail size CPC / Competition estimates based on top segment keywords on Ad Words* Detailed Brief Available on request.

Key deliverables

Fluent in Swedish and Norwegian. Located in either Sweden or Norway.The consultant will have to be a Country native (alternatively, someone who has lived in the Country for many years could also do the job)Native/fluent in the Country language and proficient in English>2-3 years of consulting experience or equivalent from top consulting firmsConnections in the Country’s internet industry are also key to do some bench-marking and get some expert industry opinionsStart-up and/or internet experience would be a plusTop tier MBA would be a plus

Consultant requirements

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