Strategic Consultant - Live Events in Consumer Media

Project status
Project start date
As soon as possible
Project posted
2 Nov 2018 16:11
Project duration (approx.)
2.0 Weeks
Budget (approx.)
£12500 (fixed cost)
Level of Experience
Senior
Industry
Event Services
Area of expertise
Strategy
Consultant location
On-site
Location
United Kingdom
Languages
English (Essential)

Objectives and Key Deliverables

We are looking for a consultant with strategic events expertise (commercial diligence, launching live events, M&A, NPD and business development) to help a leading specialist media company evaluate the benefits of significantly increasing footprint and scale in live events.

The ideal candidate has a consultancy background with strong consumer live events and publishing sector expertise across diverse businesses, launches and NPD.

There are several opportunities in train and we are after some external expertise to quantify in some detail the tangible benefits of extending our participation in live events. This would include a view on top and bottom line return.

Our hypothesis is that events can accelerate our existing strategy to increase ARPU and drive customer engagement for our large specialist customer base. We are looking for help to develop a detailed view on what events can deliver for the existing business, across 3-5 specialist consumer markets – through audience cross-over, marketing reach, content development. This view needs to contain solid, albeit high level, financial projections.

Ideas under consideration include: creating new products; bundling; selling sponsorship across multi-platforms; premium product and memberships; creating new content for commercial or engagement purposes and highly targeted niche events. We want help to quantifying the specific cross-over, the importance of events in driving engagement and in reaching influencers and the size of the opportunity we have. We are looking for solid insight/ data points of businesses where adding live events to the customer mix has driven a significant uptick in existing revenues / ebitda.

We have a fairly developed view on the benefits / synergies we could bring to external events, so although we may want a viewpoint on our existing work, the meat of the brief is as above.

Under NDA, we will make available a considerable body of work done to date, details on our targets and facilitate access to stakeholders and business owners internally.

Available actions

You must have an account to be able to apply for projects.

Register to apply

Already have an account? Log in


Looking for a consultant?

Post a project and have consultants apply

Post a project

About Talmix

Talmix is an online market place for consultants to connect with clients for projects such as market research, due diligence, competitive analysis, strategic business planning, and organisational reviews.

  • 35,000+ consultants
  • 150+ countries
  • 100+ sectors
Why Talmix >
Top