Sales and Marketing Plan for New Product Launch - Global Consumer Conglomerate - New York City

Project status
Project posted
19th April 2016
Project duration (approx.)
6.0 Months
Budget (approx.)
$800 / day
Industry
Consumer Goods
Area of expertise
Marketing & PR , Sales / Business Development , Strategy
Required market experience
United States (Essential)
Consultant location
On-site
Location
United States
Languages
English (Essential)

Background & Objectives

We are one of the biggest brewing companies in the world.

We recently acquired a new very small brand. The brand sits half in the alcohol space and half in the health and wellness F & B space.

We need someone to join us to help put together the sales and marketing plan to get the business off the ground. Currently we are only employing one person in relation to this, and that is the founder of the brand. We also have a team of people that can help to execute the plan once it has been put together. What we are missing however, is someone to help us develop the sales and marketing plan.

Key deliverables

Work with the founder to put together a comprehensive sales and marketing plan for the business.

The plan needs to be very comprehensive, to get things off the ground.

Consultant requirements

Essential:

- based in NYC
- 5 + years professional experience
- strong experience in putting together sales and marketing plans
- experience with new brand launching essential
- some experience in F & B
- good people person, able to deal with key stakeholders
- self starter
- entrepreneurial spirit

Plus:

- experience in a F & B start up would be ideal
- experience in health and wellness a plus
- experience in alcoholic beverages a plus also

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