Objectives and Key Deliverables
provide a premium
convert as many Leads into sales and increasing customer value, with special
attention to the Web and the dealer network.
incremental revenue generation through the implementation of strategic lead
management improvement programs
Increase volume. of leads sent to dealer network Increase lead quality Improve lead response times & follow-up to increase sales conversion Improve lead reporting in lead-it tool to optimize future marketing campaignsThis was a six month project from March to September 2013