Research in Loyalty Programs in China

Project status
Project posted
7th December 2015
Project duration (approx.)
2.0 Weeks
Budget (approx.)
$1500 / day
Industry
Internet & Online Media , Information Technology & Services , Management Consulting
Area of expertise
Analyst / Research , Corporate Finance / M&A , Strategy
Required market experience
China (Essential)
Consultant location
Off-site

Background & Objectives

We want to know everything we can about loyalty programs primarily in China.

We would want this project to be completed within 2 weeks, 3 weeks max.

Key deliverables

The report/data we are looking for should encompass such topics like ;
- types of loyalty programs
- users (# of users, makeup of user base, user perception & pain points)
- revenue models
- how technology has enhanced the user experience, size, industries, etc.

Another important piece to be deeply examined, would be the emerging trends in the current space today and which direction it’s headed.

We will look into more specifics and details once we select the candidate.

Consultant requirements

Chinese speaking and well-experienced in different research methodologies and loyalty programs

We require proposals from each applicant. Proposal Requirements:
*formal proposal discussing your strategy, methodologies, and relevant frameworks to be used for this project
*draft of project work scope including timeline and budget (USD) estimates
*company intro, profiles of project mgr and/or members who will be involved
*submission deadline - Dec 9th, 2015 9am (Korea Standard Time)

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