Reposition an organisation providing qualifications in digital marketing

Project status
Project start date
Not specified
Project posted
9 Feb 2016 12:40
Project duration (approx.)
2.0 Months
Budget (approx.)
£800 / day
Industry
Non-Profit , Photography, Graphic Design & Art , Education Management , Internet & Online Media , Marketing & Advertising
Area of expertise
Marketing & PR
Consultant location
Off-site
Languages
English (Essential)

Objectives and Key Deliverables

An existing and well established UK based provider of marketing qualifications (inc. digital) with charitable status wishes to reposition itself to remain highly relevant.

There are two phases:
1) Analysis - Review and segment the market / potential market, understand current and future customer needs, review competitive landscape
2) Recommendations - Assess and prioritise opportunities, develop recommendations with business model

Essential
Extensive knowledge of, experience in marketing, including the agency industry
Strong analytical and presentation skills
MBA
Background in consulting

Desirable
Public sector background, in particular public sector marcomms

The project is scheduled to commence in early March and last two months. Shortlisted candidates will be interviewed and then a further round will involve a presentation to the Board. A comprehensive brief will be made available to candidates who apply and are considered by MBA&Co for shortlisting

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