Reposition an organisation providing qualifications in digital marketing

Project status
Project posted
9th February 2016
Project duration (approx.)
2.0 Months
Budget (approx.)
£800 / day
Industry
Non-Profit , Photography, Graphic Design & Art , Education Management , Internet & Online Media , Marketing & Advertising
Area of expertise
Marketing & PR
Required market experience
United Kingdom (Essential)
Consultant location
Off-site
Languages
English (Essential)

Background & Objectives

An existing and well established UK based provider of marketing qualifications (inc. digital) with charitable status wishes to reposition itself to remain highly relevant.

Key deliverables

There are two phases:
1) Analysis - Review and segment the market / potential market, understand current and future customer needs, review competitive landscape
2) Recommendations - Assess and prioritise opportunities, develop recommendations with business model

Consultant requirements

Essential
Extensive knowledge of, experience in marketing, including the agency industry
Strong analytical and presentation skills
MBA
Background in consulting

Desirable
Public sector background, in particular public sector marcomms

The project is scheduled to commence in early March and last two months. Shortlisted candidates will be interviewed and then a further round will involve a presentation to the Board. A comprehensive brief will be made available to candidates who apply and are considered by MBA&Co for shortlisting

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