Product research- South Korea

Project status
Project start date
As soon as possible
Project posted
29 Aug 2018 14:37
Project duration (approx.)
4.0 Days
Budget (approx.)
$800 / day
Area of expertise
Analyst / Research
Consultant location
On-site
Location
South Korea
Languages
Korean (Essential)

Objectives and Key Deliverables

We are a global private equity fund looking to make an investment into a pet food brand and require help understanding the positioning within South Korea.

The main focus will be:
-pricing (including discounting)
-online reviews (quality and quantity)
-marketing and promotions within the country

The product is sold online and in stores so will be mainly desk research but photographs of products in stores would be beneficial as well.

Deliverable would be approximately 5 slides and will take around 20 hours to put together.

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