- Project status
- Project posted
- 15th March 2017
- Project duration (approx.)
- 3.0 Months
- Budget (approx.)
- €640 / day
- Level of Experience
- Consumer Goods
- Area of expertise
- Change Management , Operations , Programme / Project Management , Strategy
- Required market experience
- Germany (Essential)
- Consultant location
- German (Essential) , English (Nice to have)
Background & Objectives
Our client is a major bottler producer that is evaluating to invest into impulse consumption.
Impulse consumption is defined as an unplanned decision to buy and imminently (immediate or almost immediately) consume a beverage following a visual stimulus
Implies a high substitutability of products at the time of purchase
Impulse purchasing occurs in several channels
Most common ones are convenience & traditional stores, gas stations/ kiosks and vending machines but also in some others like the checkout area in hyper and supermarkets, small/express supermarkets and Horeca.
The objective of the project is to work closely with a consulting team in charge of designing the route-to-market strategy for the impulse consumption as the project manager of the client (Major European water producer).
After project completion the candidate should prepare the roll-out and assist the client with the implementation.
PMO for impulse consumption RTM design
Preparing the roll-out and assist the client for implementation
Experience in FMCG industry in Germany
Experience in Route-to-market
Experience in project management
Experience in strategy execution and commercial model implementation