Optimisation of internet advertising for a publishing company.

Project status
Project posted
27 Jun 2013 16:44
Project duration (approx.)
70.0 Days
Budget (approx.)
€800 / day
Industry
Marketing & Advertising
Area of expertise
Marketing & PR , Product Development , Programme / Project Management , Sales / Business Development , Strategy
Consultant location
Off-site

Objectives and Key Deliverables

A German consulting company is looking for a management consultant, to analyse a publishing companies internet advertising. The company wants to optimise its e-commerce generated revenue for a publishers website. looking at all potential revenue streams i,e. banners video content and other areas of internet based revenue that can be utilised by a publishing company.  

Must be located in Germany.The Project is a 10 week project based in Munich/ and Zurich. The consultant will haveThe ability to understand ways of generating revenue through websites (i.e Banners, Video content etc,Internet knowledge and ability to maximise revenue on the website.A publishing background or experience Onsite project. Must be able to create a strategy for development of the commercial aspects of the site. Ex management consultancy experience from a tier 1 consultancy preferred.  Must be Fluent German 

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