Online Marketing Expert

Project status
Project start date
Not specified
Project posted
14 Jan 2016 14:32
Project duration (approx.)
27.0 Days
Budget (approx.)
€716 / day
Industry
Utilities / Energy Generation
Area of expertise
Marketing & PR
Consultant location
On-site
Location
Germany

Objectives and Key Deliverables

The Online Marketing Expert will work in a Proof of Concept (POC) team to build and grow new products. They will be responsible for the design and delivery of the marketing strategy for the POC.

• Working in Lean Innovation Project / MVP sprints in a cross-functional team
• Development of ideas and strategies for SEA campaigns and landing pages
• Designing, controlling and optimizing SEA campaigns (min. In Google network Facebook)
• Delivery of all designed campaigns
• Definition of success metrics
• Development and implementation of tracking code
• Development and implementation of A / B or multivariate tests
• Ensuring data quality
• Ideally, use of statistics and / or analytics software (or advanced Excel Records) to visualize data incl. Dependencies

Very good knowledge of SEA (Google AdWords, Facebook Ads) possibly also with Google certification exams
• Knowledge in Conversion and Landing Page Optimization
• Skilled in use of the popular tools and technologies (tracking, AdWords Editor)
• Experience with bid management systems
• Strong focus on results
• Experience in Web / data analytics for websites and mobile applications (apps)
• Experience in construction, implementation and analysis of A / B or multivariate tests (tools such as VWO, Optimizely)
• mastery of technical Web tracking and implementation of programming (eg, XML, JQuery, SPSS, SAS, SQL)
• Mastery of common tracking and analysis tools (mind. Google Analytics, Adobe Analytics)
• Be comfortable working in a flexible, agile and iterative environment and dealing with ambiguity

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