Objectives and Key Deliverables
We are looking at an asset within the surgical aesthetics capital equipment space. An expert in energy-based technology products, specifically for hair removal, tattoo removal, skin rejuvenation/acne treatment, skin tightening, body shaping/conturing.
We need to better understand the different product categories and where they sit within the sector (competitors, technology, trends).
Great understanding of the product's technology + business perspective and the ability to make the technology call.
The study won't be limited to specific geographic markets.
Deep dive on:
-evolution of product
-different product classes
-differentiation across companies
-customer buying behaviour
-future produce developments
This will be undertaken alongside due diligence. So it will be ad hoc.
Director-level experience within the non surgical aesthetics sector particularly focused on product development.
The ideal consultant will not just be a "product guy" but able to link this to a company's competitive advantage and strategy.