Mobile app launch strategy development for a geo-messenger startup

Project status
Project posted
23rd September 2015
Project duration (approx.)
1.0 Months
Budget (approx.)
£1300 / day
Industry
Information Technology & Services
Area of expertise
Information Technology , Marketing & PR , Strategy
Required market experience
United Kingdom (Essential) , United States (Essential)
Consultant location
Off-site

Background & Objectives

We are working on development of a new digital address system which, we hope, will replace existing postal addresses. One of the key elements of our project is a mobile app, which could be briefly described as a "geo-messenger". It will allow users to assign and use addresses for stationary objects (even those that don't have an address now), to create addresses for mobile objects, to communicate with friends and locate them on the map, to create events and track it's participants. The application is being created at the moment and we expect to release it in a month.

Key deliverables

We are looking for a consultant who could help us determine and implement a launch and development strategy for this application.

Consultant requirements

- experience in app launches
- mobile strategy development
- good knowledge of international markets

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