Menu reengineering for a casual dining chain in UAE

Project status
Project start date
Not specified
Project posted
31 May 2017 09:34
Project duration (approx.)
5.0 Days
Budget (approx.)
$8000 (fixed cost)
Level of Experience
Mid-level
Industry
Restaurants & Bars
Area of expertise
Analyst / Research , Change Management
Consultant location
Off-site

Objectives and Key Deliverables

We are an investment manager across multiple asset classes including private equity, mezzanine and real estate in the MENA region.

We are supporting a client in the F&B area with their strategy.
We are looking at reviewing the extensive menu at this 36 unit chain in order to optimize the offering and cost structure of the restaurant chain.
We are looking for a set of recommendations on how to streamline/improve the menu as well as the impacts of the proposed changes (i.e. new menu proposition, or implementations on top of what’s currently selling well) with the impacts on costs and possible outcomes (overview) after the implementation.

> Ideally, the consultant will have strong experience with restaurant chains within GCC/UAE region. The project will be done remotely, but consultants within close time zones will be prioritized.

The project is still on pitching stage - so the start date will depend on the outcomes of further meetings, and will be discussed directly with the selected consultants.

Assessment of the current menu and recommendations for changes - including rationale for the changes as well as expected outcomes of implementation.

Casual dining restaurants experience is preferred, however general F&B is also acceptable;
Direct operating experience would be a plus;
UAE/GCC experience is preferred.

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