Media Buying - Press, TV, Radio and Online Channels

Project status
Project posted
23 May 2014 12:47
Project duration (approx.)
15.0 Days
Budget (approx.)
£6250 / day
Industry
Internet & Online Media , Marketing & Advertising
Area of expertise
Executive / C-Suite , Marketing & PR , Strategy
Consultant location
On-site

Objectives and Key Deliverables

Our client is a website within the online penny auction market.    We are looking for a heavyweight consultant to come in and set up a EU wide media purchasing plan, across Press, TV and Radio that will return the best results for this client. This company has a very detailed knowledge of their marketing spend but needs a consultant who can assist them with improving this. The client will be very interested in understanding what kind of CPT prices the consultant can get for: 1)TV 2)Press 3)Radio And CPC's in all online channels in major EU Markets.
The successful consultant will have experience with Direct Response Advertising and hold strong connections and relationships within media buying agencies.

The Consultant must be able to create and set up media purchasing strategy that encompasses Press, TV AND Radio.These purchasing methodologies can be via agencies if suitable, financially.The strategy must be very focused on the financials, as the client is very focused on every penny spent.The ideal candidate would be of former Director level with excellent contacts.  You must be able to design, and initially implement, a media purchasing strategy.

Requirement: Do you have experience of Media Purchasing across Press, TV, and Radio?
Desired response: Yes

Requirement: Does your resume identify you as Senior/ Director level with experience/ contacts in Advertising Media Purchasing?
Also do you have experience in Direct Response Advertising?
Desired response: Yes

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