Background & Objectives
A fascinating business which runs Gorilla safari holidays, requires a Marketing Consultant. The business owns and operates lodges in Africa, which attract thousands of tourists, for Great Ape safaris.
The client attracts customers in various ways:20% direct80% indirect (travel agents etc)Geographically the US is the largest group. The client would like to attract more customers from the US. They require a marketing strategy including:Competitor anlaysisChannel analysisSWOTStrategic recommnedationsThe required consultant will have the following experience;Sector: Travel Functioon: MarketingGeography: US or Africa or UK