Marketing Strategy

Project status
Project posted
25th April 2017
Project duration (approx.)
2.0 Weeks
Budget (approx.)
$1000 (fixed cost)
Level of Experience
Mid-level
Industry
Telecommunications
Area of expertise
Marketing & PR
Required market experience
India (Essential)
Consultant location
On-site
Location
India
Languages
English (Essential)

Background & Objectives

**This project is based in India and is priced at a rate commiserate with local wages**

We are a technology company in the field of developing and marketing our own products besides providing IT related customised services.

We are re-launching some of our products which have achieved good traction so far, but plan to scale it up to its full potential.

In this regards, our objective is to create awareness and buzz around the company's products, identify new segments and develop sustainable clientele. We aim to gain market share by 3-5% during next 12 months.

Key deliverables

Following key deliverables are expected:
- Identify new customer segments
- Devise a lead management and communication package
- Digital marketing plans for re-launch of the chosen product
- Budgetary planning

Consultant requirements

Proven track record of successful marketing campaigns

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