Marketing research project based in Saudi Arabia -test plugs

Project status
Project posted
21 Oct 2014 13:48
Project duration (approx.)
37.0 Days
Budget (approx.)
£135 / day
Industry
Civil Engineering , Electrical / Electronic Manufacturing
Area of expertise
Analyst / Research , Marketing & PR
Consultant location
Off-site

Objectives and Key Deliverables

Our client exports to customers
on 4 continents having unrivalled expertise in forging and machining. 

They continue to succeed in a competitive environment, which
they believe is due to the loyalty of their customers and the value of their
brand which reflects their ability to produce quality products at sensible
prices and provide a level of service that they can be proud of.

The company currently trades in the UK, Europe, Middle East
(Saudi Arabia), Australia and the Far East. Sales are generated via Agents or
Distributors overseas and their UK sales distribution channels are via a
network of distributors/agents/buying groups that sell direct to the trade.

The product that the research will focus on is the Test Plug
market. Their function is to enable testing of air and water pipes to test for
any leakage or damage to the pipes. The main target customer operates within
the construction industry as they are a commercial product.

All their test plugs are manufactured in house at their
manufacturing premises in Birmingham, UK.

Their current business strategy is one of growth and a
market that has been identified to assist in achieving this growth is Saudi
Arabia. This news, lends itself to more in-depth research on how they can
expand their current business operation within Saudi Arabia. Research
Objectives

The product that the research will focus on is the Test
Plugs.  

Saudi Arabia has been identified as a market that offers
significant potential due to the investment in its infrastructure and the
relaxing of the work visa permit application process.

Research is required to be undertaken to determine the
potential market size of the test plug product segment within the country.
Firstly if there is a need for the product and secondly to identify the most
effective sales channel into the main distribution/retailer network. The
research needs to focus on the identification of the supply channel and key
customers in Saudi Arabia who currently deal with their main competitor. They have
already identified and targeted a pipeline of contractors successfully, the aim
of the research is to identify how this was achieved and the key contacts.

The research findings will outline;  

 - The extent of the need of test plugs 

 - Key Decision Makers 

 - Details of the buying process currently used by their
competitor 

  - Key customer details
that use their competitor in Saudi Arabia 

 - What the key decision makers will be looking for 

 - Market Size 

 - Competition and Market Share

 - Current buying costs and margins achieved

The findings from the research will be used to develop a
strategy to drive growth in the country. It will determine if the opportunity
is as lucrative as potentially viewed and identify the most effective method of
penetrating the test plug market to get to the main construction companies.

Technical data sheets and product literature to be included
for key products. 

The company will provide a list of our clients’ current
distributor details to avoid contact being made with existing networks.  Research Approach

The methodology envisaged is to undertake qualitative
research via face-to-face interviews/meetings supported by quantitative
research to understand the market size and competitor market share. Surveys
could also be utilised to gain an understanding into what buying groups would
be prepared to pay for the test plugs.

 

Timescale

Confirm Research Methodology

Start Research

Present Top Line Findings

Present Main Findings 


Deliverables

A comprehensive report on the findings will need to be
produced with a supporting top line summary. The findings will also need to be
presented back to the company at a pre-arranged meeting (if based within the
UK).  Consultants do not need to be based in Saudi Arabia, this project can be undertaken can be remote.



Requirement: Do you have experience/industry knowledge in supply chain forging/machinery?
Desired response: Yes

Requirement: Are you available for project work immediately?
Desired response: Yes

Requirement: Do you have recent professional experience in Quantitative research - via face-to-face interviews/meetings
- undertaken surveys
- researched Market Size
- researched Competition and Market Share
- rseerached Current buying costs and margins achieved
Desired response: Yes

Requirement: Do you have experience or industry led knowledge in supply chain - test plugs?
Desired response: Yes

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