Marketing manager in payments sector based in Shanghai

Project status
Project start date
As soon as possible
Project posted
14 Jun 2018 09:24
Project duration (approx.)
9.0 Weeks
Budget (approx.)
$320 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
China
Languages
English (Essential) , Mandarin (Essential)

Objectives and Key Deliverables

We are the leading global technology and professional services firm focused exclusively on payments. We are looking for a marketing manager to support our Managed Services/Marketing function, the global business unit responsible for delivering marketing consulting capabilities for the advisory firm customer verticals: financial institutions, governments, retailers and e-commerce.

Key deliverables:
 To support the internal teams to manage key digital marketing projects of a key issuer in China, delivering quality standards in a timely and efficient manner.

 S/he will work with the team to disrupt BAU and the norm in delivering marketing
consultancy and practical execution solutions.

 He/she should be able to lead, influence drive and deliver the digital marketing agenda
internally and with partners across all key marketing strategies and initiatives to achieve
key business objectives and strong returns of marketing investments.

 S/he will be a dedicated resource for a global issuer who has a strong and growing
presence in China and the region. S/he will work very closely with Products, Marketing, Digital Marketing, Tech & Ops, Compliance and Acquisition teams to improve acquisition through key digital channels.

 The key deliverables are as follows

 Digital & MS Marketing Transformation & Optimization – be the Managed
Services champion to collaborate with internal and external stakeholders to drive
the digital marketing agenda. S/he will be the voice of Managed Services in having a strong POV in influencing and driving digital marketing innovation and transformation across internal and with external stakeholders. S/he will also be competent in evaluating and leading and applying internal and external platforms and solutions to optimize digital marketing efforts. S/he will support the team in driving internal (plus one) cross-functional initiatives to drive MS capabilities, competence and differentiation.

 Digital Marketing Efficiency – partner internal and external stakeholders to identify opportunities and initiatives to drive marketing integration and automation
through existing and new platforms.

 Digital Marketing Eco-System and technical competence – he/she should be able to leverage media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies. S/he should be able to design digital media test and learn plans and has the expertise to create and review at the granular level key performance metrics across the key digital marketing funnel. Able to lead and drive strategies and implementation with media agency, DMPs/DSPs and stakeholders to drive successful credit card acquisition via digital channels. S/he needs to have a strong digital marketing background and expertise underpinned with technical competence to audit current processes, systems and digital ecosystem so as to analyze, recommend and implement process changes to improve attribution and funnel performance to drive acquisition. S/he is strong in a financial institution’s internal processes and the various digital marketing platforms in china and is well-versed in re-targeting strategies and is able to lead stakeholders on the steps and processes that are required to drive successful retargeting initiatives.

 Stakeholders management – strong interpersonal skills to liaise and co- ordinate with agencies, internal stakeholders, issuers and partners

 Marketing support and administration - support and co-ordinate with internal and external parties to process payments and to ensure timely submission for financials through our core systems

Capabilities:
 Well versed with the payments market and media scene in Asia Pacific. This includes on and offline channels so h/she is able to work with stakeholders to implement highly successful integrated, digital, ATL and BTL marketing campaigns.
 Able to review and design
 Well versed in managing marketing and creative development processes end to end.
 Strong digital and social media knowledge and has managed major campaigns end-to-
end. These should include: acquisition, contactless, spend, loyalty and brand initiatives,
 Ability to support and complement client’s various processes and overall marketing
processes end to end
 Strong ability to manage multiple time sensitive projects across multiple disciplines at
one go and is competent in managing projects of scale with multiple deliverables
 Highly analytical and results oriented; with adept ability to interpret internal and external data and insights to provide effective marketing recommendations and follow through the projects with immaculate and timely and hands-on execution
 Strong interpersonal communication and presentation skills with stakeholders of different seniority
 Expert in digital and offline marketing strategies and programs and these include
understanding analytics and data, design and implement roadmaps and programs with the most impactful results
 Ability to adapt and is able to perform efficiently against tight timelines and is equally efficient in ambiguous situations and projects

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