Marketing CRM Campaigns Manager

Project status
Project start date
Not specified
Project posted
3 Mar 2016 16:14
Project duration (approx.)
90.0 Days
Budget (approx.)
£300 / day
Industry
Internet & Online Media
Area of expertise
Marketing & PR , Sales / Business Development
Consultant location
On-site
Languages
English (Essential)

Objectives and Key Deliverables

We are looking for an experienced marketing communications consultant to manage and implement our client acquisition and retention campaigns using marketing automation tools and CRM data. The purpose of these campaigns is to deliver leads into the sales organisation and so the consultant will need to be both able to manage the creative aspects of the campaign as well as the continuous improvement required for successful lead management.

Ongoing marketing campaigns with KPIs in terms of qualified leads, new client acquisition and repeat business from existing clients.

Background in digital marketing and communications, ideally with hands on experience of CRM systems (Salesforce) and MA systems.
At least 3 years experience implementing successful campaigns.
A/B Testing, Conversion Tracking, Lead Generation and Scoring.

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