Marketing consultant in data onboarding, DMPs and the data sources that feed them

Project status
Project posted
20 Sep 2016 02:49
Project duration (approx.)
3.0 Weeks
Budget (approx.)
$2000 / day
Industry
Information Technology & Services
Area of expertise
Marketing & PR , Product Management
Consultant location
Off-site

Objectives and Key Deliverables

We are looking for a marketing consultant with specific knowledge in onboarding, DMPs and the sources that them (including someone with knowledge of which inputs are proprietary vs commoditized), and finally the use-cases of /marketing services provided by companies such as Acxiom, Adobe, DataLogix/Oracle, Experian, InfoGroup, Neustar, Nielsen,, etc.

An expert with specific knowledge of any/all of the following fields is particularly useful:
· The use, importance, and availability of personally identifiable data (phone numbers, addresses, income, device ids, etc.) and behavior data (cookies etc.) and how that data is used various mediums and verticals in marketing (digital, direct mail, etc.)

· Onboarding / (specifically the competitive landscape around the different vendors and their methodologies)

· 3rd party providers and reach / sources of each competitors (i.e. is skewed to certain populations or interest groups)

· Familiar with RFP processes (i.e. matching bake offs)

We are looking for a 2-3 week engagement (limited travel likely to our office in California or NY) beginning September 26th

Expertise in above knowledge areas highlighted in background and objectives. Targeting a smart professional who can help us navigate the market and evaluate a company with us to tell us how differentiated their products are.

The right consultant may be an ex-CMO (very driven) from a consumer focused company (CPG etc.) or an ex-Sales exec or Product Manager from one of the companies listed: Acxiom, Adobe, DataLogix/Oracle, Experian, InfoGroup, Neustar, Nielsen

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