- Project status
- Project start date
- Project posted
- 19 Dec 2017 02:48
- Project duration (approx.)
- 6.0 Months
- Budget (approx.)
- $400 / day
- Level of Experience
- Financial Services
- Area of expertise
- Marketing & PR
- Consultant location
- English (Essential) , Vietnamese (Essential)
Objectives and Key Deliverables
We are the leading global technology and professional services firm focused exclusively on payments.
We are looking for a marketing consultant to support our unit responsible for delivering marketing consulting capabilities for financial institutions, governments, retailers and e-commerce. The successful candidate is expected to support the Vietnam business and a few projects across Asia Pacific business based in Hanoi and he/she is expected to start in January 2018.
The duration for this engagement is for 6 months, with the option to extend.
• To support the team to manage a key product launch and few partners (banks and other verticals) to derive marketing strategies, deliver marketing solutions and executions of superior standard in a timely and efficient manner and these include the following. This role is ~75% implementation and execution, ~25% consultancy and strategic planning.
New product launch marketing and communication deliverables
Campaign management & delivery
Media planning, channels management and deployment
Customer acquisition strategies
Strategic planning & implementation
Analytics & portfolio management
Marketing support and administration
•Very well versed with the tele-communications and payments market and media scene in Vietnam. This includes on and offline channels so he/she is able to work with partners to implement highly successful integrated, digital, ATL and BTL marketing campaigns
•Well versed in managing marketing and creative development processes end to end.
•Strong digital and social media knowledge and has managed major digital campaigns end-to-end. These should include: acquisition, contactless, spend, loyalty and brand initiatives
•Strong ability to manage multiple projects across multiple disciplines at one go and is competent in managing projects of scale with multiple deliverables
•Highly analytical and results oriented; with adept ability to interpret internal and external data and insights to provide effective marketing recommendations and follow through the projects with immaculate and timely and hands-on execution
•Must have at least 10 years of related marketing experience with a large tele-communications or issuing bank (managing payments) in Vietnam. Candidates with both experience are preferred.