Marketing Campaign Manager

Project status
Project posted
15th July 2015
Project duration (approx.)
0.0 Days
Budget (approx.)
£0 / day
Industry
Internet & Online Media , Information Technology & Services , Management Consulting
Area of expertise
Marketing & PR
Required market experience
United Kingdom (Essential)
Consultant location
On-site
Location
United Kingdom

Background & Objectives

Marketing Campaign Manager

Do you want to be part
of a team that is revolutionizing the way consulting talent is accessed, and
great projects are delivered?Do you have the
start-up savvy and creative thinking to drive further value from MBA & Co’s
activities and cement our position as the leading brand disrupting management
consultancy?

MBA & Company is an online marketplace
where companies are able to post projects and receive proposals from the top 1%
of freelance consultants worldwide. Our business is backed by several leading
European VC funds, and we are honoured to have received a number of prestigious
awards in recognition of our innovative service.

We are looking for a marketing manager who
has a track record in creating and delivering high quality, measurable,
campaigns. The marketing manager will be responsible for lead generation
programs, building pipeline and creating a consistent and scalable approach to
client acquisition and retention, enabling the company to grow into new regions
and sectors as well as consolidating in its current markets. Please note this is a full time role based in London.

It is expected that the manager will be
knowledgeable across the b2b marketing mix, including digital and offline
channels and takes a customer-led approach to acquisition. They will have
specific experience in content and email marketing, with knowledge of marketing
automation tools an advantage, social media marketing, paid search and events
marketing and how to integrate these channels to produce the best results.

Although the focus is on delivery we want
someone who is willing to experiment with new techniques and introduce creative
ideas into the mix.

It is likely that you have spent 3-5 years
working in a b2b marketing team or for a b2b marketing agency, with
professional services experience and be comfortable working in a small team.

Targets

Increase the number of leads, value of
pipeline, new client and project registrations and repeat projects from current
clients, quarter on quarter, to support the growing salesforce.

Responsibilities

·        
Develop and manage
client acquisition campaigns to deliver against lead generation targets
month-on-month

·        
Work with external
agencies to deliver a campaigns calendar, identifying new opportunities and
aiming for constant improvement in performance and results

·        
Work with external
providers to identify, create and deliver supporting content for campaigns

·        
Maximise
sponsorship and event attendance and create an internal events program

·        
Be responsible for
acquisition and maintenance of all marketing data, including acquiring new data
and devising methods to organically grow data lists, as well as running regular
update and cleanse programs

·        
Take responsibility
for CRM system to support the marketing to sales funnel integration and ensure
that records are current and up to date

·        
Develop and manage
customer loyalty and retention programs to drive repeat project acquisition

·        
Build up social
media profiles and communities

Key relationships

Sales, telemarketing, external agencies

Key proficiencies

Microsoft Office, CRM systems (preferably
Salesforce), email marketing systems, social media platforms and blogging
platforms.If you are interested
in this role, please send your CV and motivation letter to: Careers@mbaco.com

 

Key deliverables

Consultant requirements

Requirement: Do you have experience working with CRM systems (I.E. Salesforce) ?
Desired response: Yes

Requirement: Do you have 3 or more years of experience working in a b2b marketing team or for a b2b marketing agency?
Desired response: Yes

Requirement: Please note this is a full time role. Do you have legal permission to work in the UK?
Desired response: Yes

Available actions

You must have an account to be able to apply for projects.

Register as a consultant

Already have an account? Log in


Looking for a consultant?

Post a project and have consultants apply

Post a project

About Talmix

Talmix is an online market place for consultants to connect with clients for projects such as market research, due diligence, competitive analysis, strategic business planning, and organisational reviews.

  • 25,000+ consultants
  • 150+ countries
  • 100+ sectors
Why Talmix >
Top