Marketing blockchain project in China

Project status
Project start date
Not specified
Project posted
17 Aug 2017 08:51
Project duration (approx.)
50.0 Days
Budget (approx.)
$400 / day
Level of Experience
Mid-level
Industry
Information Technology & Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
China
Languages
English (Essential) , Mandarin (Essential)

Objectives and Key Deliverables

We are doing a crowdsale of crypto tokens (ICO) related to safe products in China. We already completed a presale (300k USD) and planning a bigger crowdsale round in late September or October.

Essentially we are creating a new cryptocurrency that is backed by demand for safe products in China and around the world.

Management of marketing campaign in China and globally:
- Negotiations with PR agencies/directly with PR channels
- Managing the community and a team of community managers
- Support in development of marketing materials (White Paper, video content etc.)
- Negotiations and tracking of results with KOL accounts (Weibo, Wechat, Facebook etc.)
- Managing the Facebook and LinkedIn campaigns

We have rigid language requirements. Please, don't apply if your Mandarin or English is not 100% fluent. Consultants must be able to negotiate in Mandarin.

Experience in the following areas would be a strong plus:
- blockchain
- cryptocurrencies
- marketing in China
- supply chain
- FMCG (less important)

Budget - up to 500 USD/day, depending on experience.

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