Market Strategy for Middle East Plastic Pipe Manufacturer

Project status
Project posted
28th August 2016
Project duration (approx.)
2.0 Weeks
Budget (approx.)
£640 / day
Industry
Civil Engineering , Management Consulting , Building Materials , Construction , Mechanical / Industrial Engineering
Area of expertise
Analyst / Research , Sales / Business Development , Product Management
Required market experience
Kuwait (Nice to have) , Oman (Nice to have) , Saudi Arabia (Nice to have) , United Arab Emirates (Nice to have)
Consultant location
On-site
Location
Oman
Languages
English (Essential) , Arabic (Nice to have)

Background & Objectives

We are looking to enhance the performance of a key product range. Margins have declined and installed capacity has increased. Success in this product range would entail
(a) uncovering areas where demand is more elastic
(i) customer segment
(ii) application
(ii) specs
(iv) size of pipe
(b) understanding of competitors
(c) market environment

Key deliverables

Word document/ PowerPoint presentation segmenting our market and detailing market approach for each segment based on the factors descried above. (Approximately 20 slides or 15 pages)

Consultant requirements

- Experience in B2B marketing
- Experience in market segmentation
- Ability to independently research the industry
- Understanding of management accounting/ marginal cost analysis

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