Market research in Asia - Neoprene boots

Project status
Project posted
13th January 2015
Project duration (approx.)
39.0 Days
Budget (approx.)
£511.67 / day
Industry
Consumer Goods , Retail
Area of expertise
Analyst / Research , Strategy
Required market experience
South Korea (Essential) , Thailand (Essential) , Vietnam (Essential) , Malaysia (Essential) , Japan (Essential) , India (Essential) , Indonesia (Essential) , China (Essential)
Consultant location
Off-site

Background & Objectives

Our client is an American neoprene boot company and they
would like to expand their presence in the Asian market.

The Client is looking for a consultant to conduct a market
research project on their industry.

 

The focus of the market research will include (but is not
limited to); current market overview, competitor analysis, and areas of
opportunity

 

Further details:

Their main markets for the client are currently (in order
from big to small)

-         
Farming (mainly US)

-         
Garden

-         
Tackle and gun

-         
Equestrian

-         
Outdoor

-         
Life style

-         
Industrial

 

The client would like to report to help them plan their
strategic goals over the next 5 year.

The project should be divided into phases with the initial
phase 'A' being the general market overview, with the follow on phases
detailing areas for a deep dive, culminating with strategic recommendations
based on areas of opportunities uncovered.

 

The client envisages that the initial overview phase would
be around a 25 page report, with a budget of £4000, with follow on phases
extending a budget of up to £15000.

 

The client would like to receive and review proposals for
the completion of the project by the 26th of January.

Key deliverables

Consultant requirements

Requirement: Do you have experience in the footwear industry?
Desired response: Yes

Requirement: Do you have knowledge of the Asian market?
Desired response: Yes

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