Market Research - Gelato Franchise

Project status
Project posted
12th September 2013
Project duration (approx.)
15.0 Days
Budget (approx.)
£250 / day
Industry
Retail
Area of expertise
Analyst / Research
Required market experience
United States (Essential)
Consultant location
Off-site

Background & Objectives

I am in the process of negotiating a franchise agreement with a company for a store/s that sell gelato in California ( Los Angeles in particular, but one other country possibly).
As i am based in London currently i am needing a local analyst/researcher who is familiar with California and the market to complete the following:
1) Complete a competition analysis for the Los Angeles City ( and possibly one more county)
2)Research demographics etc to establish the possible locations for the flagship store.
3)Complete pricing analysis on which we will base our product pricing on.4) Research and analysis of business and tax rates, including utilities.

Key deliverables

1) Must be based in California and have knowledge/expereince  of retail market/risk.
2)Applicant who has a track record in similar type analysis/market reasearch , i.e start up of business ( pref franchise) in new market and risks involved.
3)Data provided based on research and evidence of that research.
4)Able to be flexible because i am not based in the USA curently and possible additional tasks which may be added as project moves along.
*Please note although there are numerous points covered above, i am prepared to be flexible as lobng as the main points are met.
*With regards to timeframes i am unsure how long it will take so maybe getting feedback from the possible consultant regarding that.  Expected to last for 2 weeks.
The supporting documents can be provided once an agreement is reached to go ahead.Consultants experience would preferably include :- * Research and analytical experience in start up
business (preferably the franchise market). * Competitive analysis experience.



 * Financial
modelling experience

Consultant requirements

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