Background & Objectives
We need a professional in Hong Kong to work with our team conducting a market research project in the small business market for a bank.
The analyst type resource would help us on the ground, collect data, conduct interviews with small business owners and pull together materials etc. We will allocate a senior commercial payments resource to manage the project.
Phase 1: Opportunity Sizing
o Size the Hong Kong SME commercial card opportunity across a list of verticals
Phase 2: Market requirements
o Interview key finance leaders at SMEs in each of 5 most attractive verticals as determined by the outputs in Phase 1
o 6-10 interviews will be held across each of the top 5 verticals, for a total of 30-50 interviews
o Each interview will last 20-30 minutes, and will cover range of questions around accounts payables and receivables
We require an analyst/consultant with experience in card payments, with local language capabilities and preferably based in Hong Kong.