Market Entry Strategy

Project status
Project start date
Not specified
Project posted
25 Aug 2016 17:02
Project duration (approx.)
14.0 Days
Budget (approx.)
£360 / day
Industry
Consumer Goods , Management Consulting , Retail
Area of expertise
Analyst / Research , Strategy
Consultant location
Off-site
Languages
English (Essential)

Objectives and Key Deliverables

We are working with a North American client with an exciting technology solution aimed at retailers.

They have been very successful in the USA / Canada and are now undertaking a two part project:

1. Asses the UK market to understand the scale and scope of opportunities in a different retail environment.

2. Develop their market entry strategy - including how to position the product relative to a different set of competitors, potential first partnerships and help them establish a sales team in the UK.

1. PowerPoint report outlining opportunities.
2. PowerPoint presentation on their market entry strategy
3. Board position paper to support decision making about UK entry strategy

We will make the ultimate presentation, but looking for someone who can contribute to / manage the research.

Consultant with experience in:
a) market research
b) market entry

With a preference for experience in:
a) retail and / or consumer goods

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