Market assessment project in India and South Africa for biotech market

Project status
Project posted
3 Nov 2015 21:06
Project duration (approx.)
4.0 Weeks
Budget (approx.)
$300 / day
Industry
Hospital & Health Care , Pharmaceuticals
Area of expertise
Analyst / Research , Marketing & PR , Sales / Business Development
Consultant location
Off-site

Objectives and Key Deliverables

We are a diagnostic biotech company launching a product in emerging markets. Specifically we are interested in answering the following questions for our product in India and South Africa:
What is the size of the overall market opportunity?
How is this market projected to grow over the next 3-5 and 7-10 years?
What are healthcare organizations’ inclination to use this product?
Who are the key customers??
What are the macroeconomic trends? (demographics, availability of capital, etc)
Who are the leading competitors?
What is the estimated market share of the key competitors by region?
Have new competitors recently entered the market? Are new competitors expected in the future? If so, who?
How are the key competitors perceived by healthcare organizations?
How does each competitor position themselves (Advertising, promotion, PR, etc.) and how are they differentiated?
What are the current product offerings in the marketplace and how are they priced?
What new products/services have been introduced recently? How are they performing?
What emerging technologies are on the rise and are they cost effective?
Whatrous true strengths and weaknesses and what would e bourir position ?

We are looking for 2 reports, 1 for each country which answers the questions above and identifies customers/stakeholders/influencers we need to partner with to launch successfully

Market research experience in biotech, in emerging economies specifically India and/or South Africa

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