Market assessment on WhatsApp users in the UK market

Project status
Project posted
27th January 2016
Project duration (approx.)
5.0 Days
Budget (approx.)
€160 / day
Industry
Information Technology & Services , Marketing & Advertising
Area of expertise
Marketing & PR , Sales / Business Development
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

We are planning to target GB customers with an affinity deal based on the things most important in their lives. We want to sell them utility services (energy, mobile etc).

We want to know what they engage on most with their closest contact using the smartphone application WhatsApp. Which are their most important groups e.g. Sports Team, Social club, Family group, Close friends.

Key deliverables

We are planning to target GB customers with an affinity deal based on the things most important in their lives. We want to sell them utility services (energy, mobile etc).

We want to know what they engage on most with their closest contact using the smartphone application WhatsApp. Which are their most important groups e.g. Sports Team, Social club, Family group, Close friends.

Consultant requirements

The consultant will ideally be very tech savvy and have a vast knowledge of all social media channels and how they might influence peoples lives. We would also expect that the consultant is an expert in market research and able to conduct this research in a very quick and efficient manner.

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