Luxury womenswear expert advice on Kickstarter campaign for start-up exclusive high-fashion label

Project status
Project start date
Not specified
Project posted
24 Sep 2016 13:36
Project duration (approx.)
1.0 Day
Budget (approx.)
£160 / day
Industry
Apparel & Fashion
Area of expertise
Marketing & PR , Sales / Business Development , Strategy
Consultant location
Off-site
Languages
English (Essential)

Objectives and Key Deliverables

Need a consultant with a deep and extensive understanding of and experience in both the luxury retail industry and crowdfunding, to advice me on strategies for a Kickstarter campaign.

Purpose of Kickstarter campaign is to raise funds to create the first collection (unique pieces only)

Key issues: how to maintain brand integrity, marketing/PR strategies, sales strategy

Skype/Whatsapp calls and email communiaction to discuss the project, resulting in clear and concise steps towards a successful Kickstarter campaign that reflects the label - if a campaign turns out to be a suitable approach

Deep and extensive understanding of and experience in both the luxury retail industry and crowdfunding

Approx. 3 hours communication in total

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