Licensing the Clients Products

Project status
Project posted
17th December 2013
Project duration (approx.)
39.0 Days
Budget (approx.)
£7500 / day
Industry
Management Consulting
Area of expertise
Analyst / Research , Legal / Compliance , Strategy
Required market experience
United Kingdom (Essential) , United States (Essential)
Consultant location
Off-site

Background & Objectives



The Client (MG) offers a number of corporate training products, from the manager level
to induction. We are founded on significant IP and are distinctive in the
corporate training market. A number of our clients have expressed strong
interest in being able to license our products to deliver them internally. This
would involve us training the individuals on the client side to deliver the
training, and then charging a fee for use of our materials and concepts. We
have done a number of ad hoc agreements with clients to date, and given demand,
we are looking to formalize the offer and protect our Brand and IP in the
process. Licensing is a top strategic priority for us.

 

We
have three objectives for the project:

 

1.    Revise go to market
approach for MG certification and licensing, including the pricing model

2.    Ensure pricing approach
meets market demand and MG profitability objectives

3.    Protect The Clients brand, IP
rights and efficiently manage updates of licensed materials

 

We
have put together an internal team to work through a set of questions and
required actions we need to work through. We have further
put some time into framing initial thoughts on the certification and licensing
process.

Key deliverables



To
make speedier progress and get expert advice on specific elements, we are
seeking external support in a number of areas, specifically:

 

-         
Shaping the offer:

o  
What are the key features of a licensing offer that add the greatest
value (to The Clients and Clients Clients)?

o  
Which features are currently underserved in the market that would create
strong competitive positioning? What value would you place on these features?

-         
Commercialisation:

o   Input on the 3 current
commercialisation options we have put together, including signed license
contract examples – and whether there are other smarter ways of packaging up
our market offer

o   Input on what to include in
license packages vs. what not to include

o   How to monitor and track
usage and feedback (e.g. use of an online system, need for internal ‘spot
check’ capability)

o   Input on certification
(process, individual or company, license or certify) and quality assurance (MG
prepare initial materials, consultant provides advice)

-         
IP/Legal/Brand Protection:

o   Contract and terms drawn
up, including ability to amend product and recourse

o   Clear, simple materials to
brief our sales team

o   Mechanisms to ensure brand
integrity

-         
Pricing:  

o   How to price licensed
product vs. primary product

o   Overall pricing as part of
the of MG portfolio

-         
An experienced pro-active perspective on:

o   ‘Dos’ and ‘Don’ts’

o   Latest trends in the
Licensing market place

Consultant requirements

Requirement: I have experience in product licensing?
Desired response: Yes

Requirement: i have experience in product licensing in the US or UK market?
Desired response: Yes

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