Junior/Mid-level consultant based in Austria for market research

Project status
Project start date
29 Oct 2018
Project posted
18 Oct 2018 20:17
Project duration (approx.)
2.0 Days
Budget (approx.)
€250.4 / day
Level of Experience
Mid-level
Industry
Consumer Goods
Area of expertise
Analyst / Research
Consultant location
On-site
Location
Austria
Languages
English (Essential) , German (Essential)

Objectives and Key Deliverables

The Objective of the project is to get a deep understanding of the Austrian market in both retail and foodservice for the following products: Ramen, Fried rice, Gyozas and macarons.

----Project Approach----

For this to be achieved, fields visits need to be performed in Vienna.

During these visits, the candidate should perform "mystery shopping", gathering information for our target products at retail stores (mini retail shops, supermarkets, hypermarkets) as well as customer interviews.

Pictures should be taken of the products within the store.

In addition, the candidate should also perform store checks for wholesalers & distribution channels for foodservice. Therefore a Metro Cash & Carry or company card to access is needed.

One of our consultants will accompany the candidate in person.

----Deliverables----

End product is 10 slides summarising the findings.

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