Joining Paid media ads with GA and CRM data

Project status
Project start date
27 May 2018
Project posted
16 May 2018 03:47
Project duration (approx.)
20.0 Days
Budget (approx.)
$320 / day
Level of Experience
Mid-level
Industry
Marketing & Advertising
Area of expertise
Analyst / Research , Big Data / Data Analytics
Consultant location
On-site
Location
Singapore
Languages
English (Essential) , Bengali (Nice to have) , Russian (Nice to have)

Objectives and Key Deliverables

We want to create a digital marketing performance dashboard which includes data from paid media channels like Facebook, Google (DBM, AdWords, etc), Affiliates, SEO, others (e.g. AdRoll, Bing) with our Google Analytics data and finally our CRM data.

The ultimate goal is to see the full picture in terms of digital activities performance. The questions we want to answer:
- how many users did a specific action
- how much does it cost? CP[x]

What's in scope:
- Hygiene data audit and cleanup of Paid media sources
- Google BigQuery Project: Create a data table in BigQuery with the specifications in metrics and dimensions
- Automation using Google Scripts (or other)

What's not in scope:
- Building a Dashboard visualization
- GA data cleanup

Important: it's an onsite project.



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