Innovation project manager- FMCG business in India

Project status
Project start date
Not specified
Project posted
23 Sep 2015 10:57
Project duration (approx.)
2.0 Months
Budget (approx.)
£1000 / day
Industry
Consumer Goods
Area of expertise
Product Development , Programme / Project Management , Strategy
Consultant location
On-site
Location
India

Objectives and Key Deliverables

We are looking to develop and launch a new beverage product specifically for the Indian market which encapsulates our company value and place in the market.

This project will require the management of the whole process.
Stage 1: Working on consumer insights in order to understand the market demands
Stage 2: Convert ideas into product ideas
Stage 3: Develop concept statements to support the ideas
Stage 4: Research to choose the best idea
Stage 5: Once the concept has been agreed, brief the relevant product development teams to create the produce
Stage 6: Optimize packaging and liquid
Stage 7: Work on marketing strategy

Experience in end-to-end innovation process for an FMCG product

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