Industry expert interviews - SAVOURY BISCUITS AND CRACKERS (UK, US, Germany, France)

Project status
Project start date
As soon as possible
Project posted
31 Jul 2018 10:42
Project duration (approx.)
1.0 Day
Budget (approx.)
£500 / day
Level of Experience
Senior
Industry
Consumer Goods
Area of expertise
Marketing & PR , Sales / Business Development , Strategy
Consultant location
Off-site
Languages
English (Essential)

Objectives and Key Deliverables

We are a leading management strategy consultancy currently working with on a project for our FMCG client in the savoury biscuit market.
We are looking for experts who are able to discuss:
1. The market trends in the savoury biscuit and cracker market, both past and future
the strengths of different brands
2. Performance of brands in the international markets, if they are present in the below
geographies
3. The relevant geographies include: UK (primary focus), US, Germany and France


The ideal candidates for the expert interviews would have experience working for one of the following brands ideally as an ex senior leader (CMO, CEO, senior sales or marketing roles) OR Senior Buyer (savoury snacks/biscuits)
UK (primary focus): Ryvita, Ritz
US: Pepperidge Farm, Triscuit, Wheat Thins, Ritz, Nabisco, Sunshine
Germany: LU, Brandt, Wasa, Clubs, Ritz, Leicht & Cross
France: Belin, Heudebert, Pelletier, Cracotte, LU, Kambly
Retailers
US: Walmart, Wholefoods, Trader Joes, Kroger
France: Carrefour, E.Leclerc
Germany: Rewe, Edeka



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