Global Consultancy specialising in Media and Marketing Communications

Project status
Project posted
24th March 2014
Project duration (approx.)
455.0 Days
Budget (approx.)
£24000 / day
Industry
Management Consulting
Area of expertise
Analyst / Research , Marketing & PR , Programme / Project Management
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

This is a permanent contract/full time role.Our client is a large global management consultancy.The client is an international provider of media and marketing
analytics. They provide a range of services for advertisers which aim to
improve their marketing performance management by delivering services that help
increase their return on marketing investment.They are divided into 6 practice areas: Advertising, Media,
Sponsorship, Digital, Reputation, and Effectiveness

This role is working in the Effectiveness practice.This is the team within our client which applies advanced
statistical methods to solving our clients’ business problems. Examples of the
type of business problems we help answer are: ·        
Measuring the impact of advertising on sales·        
How to allocate the budget between media,
brands/products and countries·        
Forecasting sales performance·        
Testing new marketing strategies











·        
Understanding the brand & category impact of
supermarket promotions

Key deliverables

The Senior Consultant plays a key role managing projects in
the our client's Effectiveness practice.

 

Key objectives of the role are:

 


To manage, within the Team environment, the
delivery of Effectiveness work to the Business Director’s or Principal
Consultant’s specification.


 


To act on his/her own initiative to add
value to our client's work.


 


To deal professionally and efficiently with
clients to get data, explain results, and argue our client's case.


 


To help train and develop junior members of
the team.


 

A detailed breakdown of each of these objectives is
presented below:

 






Key Behaviour


Competencies


Level required




 
Create effective client presentations
 
 
 
 
 


 
Analytical
 
Initiative
 
Communication


 
·        
Be able to
undertake detail technical modelling and analysis
·        
Be able to
understand customer objectives and direct analysis to meet these
·        
Be able to add an
insightful descriptive commentary to analysis and contribute to “so what”
type insights (insight beyond the obvious)
·        
Be able to spot
mistakes, edit and add practical insights to the analysis provided by
Consultants
·        
Be able to use
marketing knowledge to openly discuss issues with a client




 
Deliver effective client presentations
 
 


 
Influencing skills
 
Presentation skills


 
·        
Demonstrate
competence and confidence in communication
·        
Awareness and
promotion of new project opportunities with existing clients
·        
Ability to draft
proposals for existing clients




 
Manage team workload
 
 
 


 
Organisation
 
Communication


 
·        
Demonstrate to
project leader how team will deliver to deadlines
·        
Avoid surprises
through effective upward management
·        
Use project
leader input only when required
·        
Manage client
requests with knowledge of the proposal
·        
Customers
invoiced promptly and all queries answered




 
Train and develop Consultants
 
 
 
 
 


 
Communication
 
Coaching
 
Organisation


 
·        
Be able to convey
to junior team members how we work in a clear and effective way
·        
Identify their
training needs and phase appropriately
·        
Give constructive
feedback on an ongoing basis




 
Contribute to wider team development


 
Initiative
 
Communication
 


 
• Undertake agreed background
development tasks
• 
Convey new  ideas &
solutions throughout the company
•      
Share best practice

Consultant requirements

Requirement: Do you have an educational background in Mathematics, statistics, operations research, econometrics, physics (basically anything with a lot of hard quantitative analytics)
Desired response: Yes

Requirement: do you have relevant experience in Marketing mix modelling, marketing analytics
Desired response: Yes

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