Fulll time job : Head of Insight

Project status
Project posted
12th June 2013
Project duration (approx.)
38.0 Days
Budget (approx.)
£600000 / day
Industry
Marketing & Advertising
Area of expertise
Marketing & PR
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

We have recently been approached by our client, a British media
company, specialising in the production of business-to-business magazines, and
the organisation of business events and conferences. As a catalyst of success
around the world,they have an inclusive access to key
decision makers, market-leading publications, must attend awards, vital
business foresight, and skilful analysis of the retail, infrastructure, media,
fashion, architecture, home and gift, renewable energy, health, education,
government, creative, design and customer insight sectors.

 They are looking for a Head of Insight for a full time role in central London.

 The Head of insight will have to :


Work
with the relevant business teams to develop and execute an insight plan to
include customer, market and competitor analysis to support business
decisions
Support
the strategic marketing planning process to ensure actionable knowledge
and insight is delivered on time and to appropriate level of quality
Identify
and manage a programme of initiatives to support the business including
market sizing, segmentation, pricing etc.
Develop
tools and processes for market excellence and train staff across the
business in their use
Collate,
review and analyse KPIs on a monthly basis and produce key learnings and
action points
Assist
the CMO in preparing materials for and communicating with the Board on the
business initiatives and evolving brand strategies

Key deliverables

Prospective
candidate must have :-         
Degree
qualified, CIM qualification preferred-         
Insight/analyst
or strategy role held in the past -         
Ability
to analyse and interpret information and data-         
Core
marketing skills: proposition development, pricing, research-         
Web
analysis skills preferred-         
B2B
experience required, B2C desirable The
position is based in London and starts immediately.

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