Objectives and Key Deliverables
We have recently been approached by our client, a British media
company, specialising in the production of business-to-business magazines, and
the organisation of business events and conferences. As a catalyst of success
around the world,they have an inclusive access to key
decision makers, market-leading publications, must attend awards, vital
business foresight, and skilful analysis of the retail, infrastructure, media,
fashion, architecture, home and gift, renewable energy, health, education,
government, creative, design and customer insight sectors.
They are looking for a Head of Insight for a full time role in central London.
The Head of insight will have to :
with the relevant business teams to develop and execute an insight plan to
include customer, market and competitor analysis to support business
the strategic marketing planning process to ensure actionable knowledge
and insight is delivered on time and to appropriate level of quality
and manage a programme of initiatives to support the business including
market sizing, segmentation, pricing etc.
tools and processes for market excellence and train staff across the
business in their use
review and analyse KPIs on a monthly basis and produce key learnings and
the CMO in preparing materials for and communicating with the Board on the
business initiatives and evolving brand strategies
candidate must have :-
qualified, CIM qualification preferred-
or strategy role held in the past -
to analyse and interpret information and data-
marketing skills: proposition development, pricing, research-
analysis skills preferred-
experience required, B2C desirable The
position is based in London and starts immediately.