Focus Group Project Delivery - UK - Proposal Required With Application

Project status
Project posted
2nd May 2014
Project duration (approx.)
49.0 Days
Budget (approx.)
€3000 / day
Industry
Consumer Goods , Retail
Area of expertise
Analyst / Research
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

Our client is a designer, manufacturer and marketer of Power Tools, Outdoor Power Equipment.Our client is looking to understand the motives and influences behind the consumers purchasing decision for electric, battery powered and robotic lawn mowers in the UK, in a face to face focus group format.This project will be expected to deliver the results within 1-2 months and the client has a designed the questionnaire which will be provided.

Key deliverables

The questionnaire that has been
created for the focus group contains 20 questions surrounding price,
influencers, customer needs, product specification, previous experiences and
reasons for change.

 Our
client requires the a Consultant who can: 
>source interviewees
>conducts the face-to-face focus group
>create a brief report on the results.

The
client requires proposals, as part of the application process, for delivery of the face-to-face focus group for the
UK market area.

Please submit a brief proposal which will include
total costs, methodology, number of interviewees, delivery
time-scales, and demographic chosen (and why) Applications without
proposals will not be considered.Please ignore the budget information as the
Client requires the budget to be defined by the Consultant.

Consultant requirements

Requirement: Have you attached a proposal to this application?
Desired response: Yes

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