Focus Group Project Delivery - Germany- Proposal Required With Application

Project status
Project posted
2nd May 2014
Project duration (approx.)
49.0 Days
Budget (approx.)
€3000 / day
Industry
Consumer Goods , Retail
Area of expertise
Analyst / Research
Required market experience
Germany (Essential)
Consultant location
Off-site

Background & Objectives

Our client is a designer, manufacturer and marketer of Power Tools, Outdoor Power Equipment.Our client is looking to understand the motives and influences behind the consumers purchasing decision for electric, battery powered and robotic lawn mowers in Germany, in a face to face focus group format.This project will be expected to deliver the results within 1-2 months and the client has a designed the questionnaire which will be provided.

Key deliverables

The questionnaire that has been created for the focus group contains 20 questions surrounding price, influencers, customer needs, product specification, previous experiences and reasons for change.The client requires proposals for delivery of a face-to-face focus group for the German market area.As part of your application, please submit a brief proposal which will include total costs, methodology, delivery time-scales, number of interviewees and demographic chosen (and why) Applications without proposals will not be considered.Please ignore the budget information as the Client requires the budget to be defined by the Consultant.

Consultant requirements

Requirement: Have you attached a proposal to this application?
Desired response: Yes

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