Data driven segmentation for consumer loyalty and rewards program

Project status
Project start date
Not specified
Project posted
29 Jun 2016 16:31
Project duration (approx.)
25 Days
Budget (approx.)
US$24000 (fixed cost)
Financial Services
Area of expertise
Market Analysis, Marketing, Data Analytics
Consultant location
United States
English (Essential)

Objectives and Key Deliverables

Developing a new consumer segmentation based on their loyalty program.

Developing a new consumer segmentation based on their loyalty program.
Strategy that comes off the back of this.
* 3-5 consumer segments based on cluster segmentation
* 20-30 slide PPT deck summarizing approach and findings
* 15-25 slide PPT summarizing strategic implications and recommendations
* Will require on-site time at our offices and client for duration
* will require ability to manage off-site data resources to deliver analysis

* loyalty experience
* segmentation experience

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