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Moroccan bank – support in the launch of a premium card

Project status
Project start date
As soon as possible
Project posted
18 Jan 2019 12:12
Project duration (approx.)
2 Months
Budget (approx.)
US$647.77 / day
Level of Experience
Financial Services
Area of expertise
Sales / Business Development, Strategy, Product Management
French (Essential)

Objectives and Key Deliverables

Project duration is 2 months full time – all deliverables and client interactions in French- presence in Morocco needed

Module 1: Sales incentive program
Define private bankers salesforce incentive program related to Mastercard World Elite card go to market

Module 2: communication strategy
•Propose World Elite card launch communication approach:
o Key channels
o High level messages with clear call to action
o Preferred timing

Module 3: EMOB strategy
oPropose an engagement plan to drive behavior of new World Elite customers:
oEnsuring customer’s understanding of product features and benefits, and reinforcing value proposition
oFacilitating intense card usage from the first days to create a pattern and desired behavior
oDefine organization, processes and KPIs to effectively and timely track EMOB portfolio behavior

Module 4: Sales training
•Organize and deliver a one day training event for the private banking salesforce, covering:
oWorld Elite card value proposition
oWorld Elite card go to market best practices
oRole plays

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