Talmix Statement on COVID-19. Read more.

Moroccan bank – support in the launch of a premium card

Project status
Project start date
As soon as possible
Project posted
18 Jan 2019 12:12
Project duration (approx.)
2 Months
Budget (approx.)
US$647.77 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Sales / Business Development, Strategy, Product Management
Location
Off-site
Languages
French (Essential)

Objectives and Key Deliverables

Project duration is 2 months full time – all deliverables and client interactions in French- presence in Morocco needed

Module 1: Sales incentive program
Define private bankers salesforce incentive program related to Mastercard World Elite card go to market

Module 2: communication strategy
•Propose World Elite card launch communication approach:
o Key channels
o High level messages with clear call to action
o Preferred timing

Module 3: EMOB strategy
oPropose an engagement plan to drive behavior of new World Elite customers:
oEnsuring customer’s understanding of product features and benefits, and reinforcing value proposition
oFacilitating intense card usage from the first days to create a pattern and desired behavior
oDefine organization, processes and KPIs to effectively and timely track EMOB portfolio behavior

Module 4: Sales training
•Organize and deliver a one day training event for the private banking salesforce, covering:
oWorld Elite card value proposition
oWorld Elite card go to market best practices
oRole plays

Available actions

You must have an account to be able to apply for projects.

Register as a talent

Already have an account? Log in


Looking for a talent?

Post a project and have talent apply

Post a project

About Talmix

Talmix is an online staffing platform, creating connections to business talent faster and across more data points than any other solution.

Connecting clients instantly to permanent, interim or project-based talent, Talmix makes total talent acquisition simple.

  • 50,000+ talent network
  • 150+ countries
  • 100+ sectors covered
Why Talmix >
Top