Marketing Strategy

Project status
Project start date
Not specified
Project posted
25 Apr 2017 11:11
Project duration (approx.)
2 Weeks
Budget (approx.)
US$1000 (fixed cost)
Level of Experience
Area of expertise
Consultant location
English (Essential)

Objectives and Key Deliverables

**This project is based in India and is priced at a rate commiserate with local wages**

We are a technology company in the field of developing and marketing our own products besides providing IT related customised services.

We are re-launching some of our products which have achieved good traction so far, but plan to scale it up to its full potential.

In this regards, our objective is to create awareness and buzz around the company's products, identify new segments and develop sustainable clientele. We aim to gain market share by 3-5% during next 12 months.

Following key deliverables are expected:
- Identify new customer segments
- Devise a lead management and communication package
- Digital marketing plans for re-launch of the chosen product
- Budgetary planning

Proven track record of successful marketing campaigns

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