Fan segmentation and activation strategy of Mexican football team fans.

Project status
Project start date
As soon as possible
Project posted
29 Oct 2018 13:09
Project duration (approx.)
40.0 Days
Budget (approx.)
€480 / day
Level of Experience
Mid-level
Industry
Sport
Area of expertise
Marketing & PR
Consultant location
Off-site
Languages
Spanish (Essential)

Objectives and Key Deliverables

Our client is the owner of one of the top Mexican football clubs and another second division club. The project's objective is to develop a digital platform and engagement strategy that will foster fan growth both in Mexico and the US. As part if this, we are required to understand Mexican fans on and off-line, and deliver a fan segmentation and activation strategy supported by qualitative interviews.

We are looking for someone to lead this qualitative research, generate the fan segmentation and develop strategies to move 'offline' fans to 'online'. We are expecting this project to last around 8 weeks. Support will be provided by a junior resource.

Travel to Mexico is required - most likely for 2 x 2 week periods

Essential:
- Spanish
- Experience of similar projects

Nice to have:
- Consulting background
- Resident of Mexico

Available actions

You must have an account to be able to apply for projects.

Register to apply

Already have an account? Log in


Looking for a consultant?

Post a project and have consultants apply

Post a project

About Talmix

Talmix is an online market place for consultants to connect with clients for projects such as market research, due diligence, competitive analysis, strategic business planning, and organisational reviews.

  • 35,000+ consultants
  • 150+ countries
  • 100+ sectors
Why Talmix >
Top