- Project status
- Project start date
- Not specified
- Project posted
- 16 Jan 2017 15:19
- Project duration (approx.)
- 30 Days
- Budget (approx.)
- US$960 / day
- Level of Experience
- Consumer Goods & Services, Food & Beverages
- Area of expertise
- Market Analysis, Executive / C-Suite, Sales / Business Development, Strategy
- Consultant location
- United States
Objectives and Key Deliverables
We need to add an expert in the CPG ecommerce space to an existing consulting team. Project deliverables include:
Perishable CPG Product Ecommerce Fundamentals & Best Practices:
What are the key marketing, operational, financial, negotiation and cultural differences between ecommerce and brick & mortar?
How does trade funding work in ecommerce (which differs from brick & mortar)?
Who are the most important Pureplay and Click & Collect players?
How have CPG companies approached ecommerce? What worked & what did not?
Which CPG firms are leaders in ecommerce and what can the client team learn from them?
Best practices for a perishable CPG firm working with pureplay and Click & Collect ecommerce platforms.
>CPG best practice knowledge of working with AmazonFresh, Peapod, FreshExpress, Instacart as well as Click & Collect models in US
>Experience working with e-commerce grocers (both pure play and click&collect) -experience can be either direct industry experience or significant consulting experience